Political Website Redesign and Email Capture
Political web websites usually need to err a bit on the conservative side while still being trendy enough to appeal to younger voters.
Playing with the color palette and usually bold and contrasting font choices helps the website from both a creative perspective and usability.
What We Accomplished
We created a site in WordPress that allows the politicians to easily update their website and insert new content.
The new site also helped to improve email capture as this is a primary means of communication with voters for the Georgia Senate Democratic Caucus.